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    <loc>https://www.northpointderm.com/dr-farhadian</loc>
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    <lastmod>2025-07-11</lastmod>
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      <image:title>Joshua Farhadian, MD - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.northpointderm.com/home</loc>
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    <lastmod>2025-07-11</lastmod>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/3bcf23aa-72de-48be-98df-9aec6e351fa4/fraxel-icon.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Fraxel® DUAL 1550/1927 is an FDA-approved, non-ablative resurfacing laser that improves tone, radiance, and texture in sun-damaged or scarred skin. All laser treatments are performed by Dr. Farhadian.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>We specialize in the diagnosis and management of skin cancers. Dr. Farhadian is a board-certified dermatologist with fellowship training in dermatologic oncology and Mohs micrographic surgery. Whether you’re in need of a skin exam or treatment of a skin cancer, we’re here to help you.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1628777086809-RO8TNPFXVPJEB0UZ9T2J/medical-dermatology-card.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>We diagnose and treat the full spectrum of dermatologic conditions. Whether you're concerned about a persistent rash, changing mole, or new growth, we're happy to evaluate your condition and provide a therapeutic plan.</image:caption>
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      <image:title>Home</image:title>
      <image:caption>Photodynamic therapy, or “blue light,” is a non-invasive, FDA-approved treatment for actinic keratoses (pre-cancerous growths) on the scalp, face and upper extremities. All  treatments are performed in-office by Dr. Farhadian.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1628777362103-ZRZ1O9IWVBU10TSUHDCY/surgical-dermatology-card.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>At North Point Dermatology &amp; Mohs Surgery we perform cutaneous surgery to remove both benign and malignant skin lesions. All procedures are performed by Dr. Farhadian in our office under local anesthesia.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1628778380883-IFCB71ZTEC45K1PLP1R6/mohs-surgery-card.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Dr. Farhadian has performed thousands of Mohs micrographic surgeries for basal cell carcinoma, squamous cell carcinoma, and less common tumor types. If you’ve been diagnosed with a skin cancer, we are available to discuss your treatment options.</image:caption>
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    <image:image>
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      <image:title>Home</image:title>
      <image:caption>We offer a variety of treatment options including Botox, fillers, and laser resurfacing. All cosmetic procedures are performed by Dr. Farhadian.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/7b269398-7a8c-4626-b351-bab9aa0aac7e/patch-icon.jpg</image:loc>
      <image:title>Home</image:title>
      <image:caption>Patch testing is a non-invasive test to identify specific skin allergens in patients with allergic contact dermatitis. Our practice uses the comprehensive North American Standard Series. All patch testing is performed by Dr. Farhadian.</image:caption>
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    <image:image>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1622061355153-C9PFVC5BPGELLRN5TGJT/icon_building.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1622061345699-J5LJ6C8C41KBT7IRSN6U/icon_science.png</image:loc>
      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Home - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/a5d17731-1f5f-48a0-8671-30b4c03ee17a/joshua-a-farhadian.jpg</image:loc>
      <image:title>Home - Joshua Farhadian, M.D., F.A.A.D.</image:title>
      <image:caption>Board-certified in dermatology and Mohs micrographic surgery</image:caption>
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  <url>
    <loc>https://www.northpointderm.com/skin-cancer</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-07</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/surgical-dermatology</loc>
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    <priority>0.75</priority>
    <lastmod>2023-11-18</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/mohs-surgery</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-31</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/cosmetic-dermatology</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2023-11-18</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/medical-dermatology</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-16</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1631033262817-GKGDAQV1ZWCSDI9K8U36/melanoma</image:loc>
      <image:title>Medical Dermatology - Melanoma</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1629401427212-82C1SJF65221L5O3HN3X/Tinea-Pedis</image:loc>
      <image:title>Medical Dermatology - Tinea Pedis</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1631033447018-HM41INGM0U3NM26SG7J6/Squamous+Cell+Carcinoma</image:loc>
      <image:title>Medical Dermatology - Squamous Cell Carcinoma</image:title>
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      <image:title>Medical Dermatology - Nail Fungus</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1629401180428-F4VF23FM32KG32YTI4P5/Melasma</image:loc>
      <image:title>Medical Dermatology - Melasma</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1629401342527-1ZHZT7ZYRBJ8WAWH4RFT/Rosacea</image:loc>
      <image:title>Medical Dermatology - Rosacea</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1629401123553-W2ZGB4AIV8Q6XUY79KX0/Hair-Loss</image:loc>
      <image:title>Medical Dermatology - Hair Loss</image:title>
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      <image:title>Medical Dermatology - Skin Exams</image:title>
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      <image:title>Medical Dermatology - Eczema</image:title>
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      <image:title>Medical Dermatology - Basal Cell Carcinoma</image:title>
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      <image:title>Medical Dermatology - Warts</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1629401249329-CI805YWFUSX9JCNFFW05/Psoriasis</image:loc>
      <image:title>Medical Dermatology - Psoriasis</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1629400986108-CD3G0RPLP9MMQFI48WV7/Acne</image:loc>
      <image:title>Medical Dermatology - Acne</image:title>
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      <image:title>Medical Dermatology - Actinic Keratoses</image:title>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1629401289246-GH7FRAEQOKUAA2WRNQFM/Rashes</image:loc>
      <image:title>Medical Dermatology - RashES</image:title>
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    <loc>https://www.northpointderm.com/tinea-pedis</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-20</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/telehealth</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2022-05-12</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/hair-loss</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-20</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/rosacea</loc>
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    <priority>0.75</priority>
    <lastmod>2021-08-20</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/acne</loc>
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    <lastmod>2021-08-19</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/nail-fungus</loc>
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    <priority>0.75</priority>
    <lastmod>2021-08-20</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/warts</loc>
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    <priority>0.75</priority>
    <lastmod>2021-08-20</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/squamous-cell-carcinoma</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-09-07</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1631032869593-B30BVNBDRFJ72072QFMB/Squamous+Cell+Carcinoma</image:loc>
      <image:title>Squamous Cell Carcinoma - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1631032886905-HQETF8VSP62DEC3GUQYI/Squamous+Cell+Carcinoma</image:loc>
      <image:title>Squamous Cell Carcinoma - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://www.northpointderm.com/psoriasis</loc>
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    <lastmod>2021-08-20</lastmod>
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    <loc>https://www.northpointderm.com/basal-cell-carcinoma</loc>
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    <lastmod>2021-09-07</lastmod>
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      <image:title>Basal Cell Carcinoma - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1631026859109-4BQ3EDUKT54K6R4KC1O4/Basal+Cell+Carcinoma</image:loc>
      <image:title>Basal Cell Carcinoma - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.northpointderm.com/eczema</loc>
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    <lastmod>2021-08-20</lastmod>
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  <url>
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    <lastmod>2021-09-07</lastmod>
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      <image:title>Melanoma - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/1631026988288-K5C0C3DGKCT13W4Q9S5S/melanoma</image:loc>
      <image:title>Melanoma - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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  <url>
    <loc>https://www.northpointderm.com/melasma</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-20</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/actinic-keratoses</loc>
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    <priority>0.75</priority>
    <lastmod>2021-08-31</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/rash</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-20</lastmod>
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  <url>
    <loc>https://www.northpointderm.com/skin-exams</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2021-08-20</lastmod>
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    <loc>https://www.northpointderm.com/contact</loc>
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    <priority>0.75</priority>
    <lastmod>2024-06-18</lastmod>
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    <loc>https://www.northpointderm.com/welcome</loc>
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    <priority>0.75</priority>
    <lastmod>2022-01-03</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/60ae7e29163c8852d6a9c33a/bcb212cc-2106-4ad0-acd2-5e4ea9977b53/northpoint_logo.png</image:loc>
      <image:title>Welcome - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.northpointderm.com/appointment-request</loc>
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    <lastmod>2022-12-15</lastmod>
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    <loc>https://www.northpointderm.com/insurance</loc>
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    <lastmod>2024-10-07</lastmod>
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    <lastmod>2024-07-24</lastmod>
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    <loc>https://www.northpointderm.com/fraxel-dual</loc>
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    <lastmod>2024-01-22</lastmod>
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      <image:title>Fraxel DUAL</image:title>
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      <image:title>Fraxel DUAL</image:title>
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